Haresh Motirale, Founder, Partner

I am a brand strategist, marketing leader, and growth architect with over 25 years of experience in branding, advertising, marketing, and business strategy. My expertise lies in developing compelling brand narratives, executing high-impact marketing strategies, and leveraging digital transformation to drive business growth, engagement, and revenue.

As the Founder of Brandniti, I have worked with leading real estate, lifestyle, and consumer brands to build their market presence through branding, advertising, media planning, and performance marketing. Under my leadership, Brandniti has successfully executed high-ROI marketing campaigns, helping businesses enhance visibility, customer acquisition, and sales.

Venturing into PropTech, I built PropFyndX, a digital-first property investment platform that simplifies real estate transactions. Expanding further into technology-driven finance, I launched Blume Fund, India’s first asset-focused Web3.0 marketplace, leveraging blockchain for fractional ownership and wealth creation. These ventures represent my commitment to innovation and the future of digital assets.

Our latest venture, Bold & Bae Fashion, is a D2C women’s lifestyle brand redefining fashion led by two strong headed women founders. By blending bold, fashion-forward designs with deep consumer insights, Bold & Bae empowers modern women with confidence-driven apparel. My experience in branding, marketing, and consumer behaviour has enabled me to disrupt an underserved category with an innovative, purpose-driven approach.

Earlier, I played a key role in real estate marketing strategies and sales, executing branding and go-to-market strategies for over ₹9000 Cr worth of projects across 11 million+ sq. ft. during my tenure with G:Corp and Peninsula Land. As CMO of Stallions, I led marketing strategies that drove brand recall, lead generation, and sales growth. My ability to integrate advertising, media planning, digital-first marketing, and omnichannel storytelling has helped brands craft impactful campaigns that deliver measurable results.

With expertise in Web3, AI, e-commerce, PropTech, WealthTech, and D2C business models, I focus on scaling brands, driving revenue, and transforming industries. My mission is to create and nurture businesses that challenge norms, embrace innovation, and set new benchmarks.

Let’s connect and explore new possibilities! 🚀

Achievements & Accolades

• Realty+ Top 50 Marketing Minds in India (2021)
• Young Business Leader of the Year (Under 40) at World Brand Congress (2018)
• Excellence in Advertising & Marketing by Corporate Guru World Summit (2020-21)
• Best Marketing & Sales Professional of the Year at NAR India (2011)
• Featured in Outlook magazine for outstanding contributions to real estate marketing and sales (2007)

Pioneering Visionary

Haresh’s passion for technology-driven innovation has enabled him to stay ahead of trends in D2C, E-commerce, Web 3.0, PropTech, WealthTech, Artificial Intelligence, Machine Learning, Virtual Reality, and Fractional Ownership. His ability to seamlessly integrate these technologies with his business strategies has transformed brands, making them industry leaders.

With his entrepreneurial spirit, risk-taking ability, and deep commitment to excellence, Haresh Motirale continues to redefine success across industries, delivering unparalleled value to every venture he leads.

JOINT LAND DEVELOPMENT

Unlock Your Land’s True Potential with Joint Development

At Ishtaan Real Estate Advisory, we offer a transparent, value-driven approach to joint land development, ensuring landowners maximise returns while retaining full control. Our expert team guides you through every step of the process, transforming your land into a high-value asset.

Why Choose Joint Development with Us?

• Enhanced Asset Value: Transform your land into a lucrative investment with expertly planned, high-quality real estate projects.
• Total Transparency: Stay informed and involved with 100% transparency throughout the development journey.
• Tailored Development Plans: Custom-built strategies to match your vision, market needs, and financial goals.
• Ownership Retention & Profit Sharing: Maintain land ownership and benefit from a structured revenue-sharing model for continuous returns.

Our Process Includes:

• In-Depth Feasibility & Planning: Comprehensive market research, financial studies, and zoning analysis to unlock your land’s potential.
• Developer Selection: Partnering with trusted, experienced developers who align with your vision.
• Regulatory Approvals: Handling all municipal and regulatory approvals to ensure smooth project flow.
• Construction Oversight: Ensuring quality, safety, and timely completion through hands-on supervision.
• Maximised Profit Potential: Strategic project design and expert marketing for optimal revenue generation.
• Smooth Handover: Delivering completed projects with full compliance, possession letters, and client satisfaction.

Why Landowners Trust Us

• Maximise Your Asset’s Potential: Unlock greater financial returns while retaining full control.
• Access to Expertise: Collaborate with seasoned developers and industry leaders.
• Risk Minimisation: Enjoy a hassle-free experience with our comprehensive project management.
• Shape Your Land’s Future: Be an active partner in building your legacy with Ishtaan Real Estate Advisory.

Project Management Services

At Ishtaan Real Estate Advisory, we specialise in delivering comprehensive project management solutions that ensure timely delivery, seamless execution, and optimised results. With our expertise and attention to detail, we cover every aspect of project management to help developers achieve their goals.

Our Core Services Include

• FSI Calculation: Maximize the potential of your land through precise and strategic Floor Space Index calculations.
• Project Planning & Feasibility: Conduct in-depth analysis and planning to ensure project viability and success.
• Financial Planning & Project Funding: Strategically structure finances and leverage our extensive network to secure debt and equity funding tailored to meet your project requirements.
• Developer Engagement: Identify and collaborate with reliable developers to ensure high-quality execution and delivery.
• Consultant Engagement: Partner with architects, engineers, and other consultants to streamline workflows and maintain efficiency.
• Approvals Management: Handle all regulatory approvals and compliance processes seamlessly, ensuring hassle-free project advancement.
• Construction Monitoring: Oversee construction activities to ensure timely progress, adherence to budgets, and quality standards.
• Project Completion & Handover: Manage every detail of project delivery, from occupation certificates and possession letters to the final handover to customers.

At Ishtaan Real Estate Advisory, we bring decades of experience and a results-driven approach to manage every stage of the real estate lifecycle. Trust us to transform your vision into reality with precision and expertise.

MEPF Services

Mechanical, Electrical, Plumbing, and Fire system designs are the most important functions of any building, and it is important they are developed with utmost precision and perfection. Our MEP design validation services provide sustainable solutions for projects across industries such as Residential &Commercials Buildings, Hotels & Hospitals, Ware Housing &Industrial and others.

Our expert team of engineers with diverse skills and extensive domain expertise create MEPF BIM models and validate these models for constructability, performance, and maintenance of the building. Our familiarity with various codes such as IPC, ASHRAE, NFPA and the ability to follow Client/industry specific Drafting standards ensures flexible solutions for the customers and assures efficient deliveries. We Specialise In Project Fire Audit & Permission Approvals From Authorities:

Our MEPF services are:

Electrical:

• MV/LV Electrical Distribution.
• Detail Load Calculation.
• Lighting Design.
• Electrical Power Design.
• Emergency Lighting Design.
• Electrical Power Distribution and Single Line Diagram (SLD).
• Calculation of Voltage Drop Calculations & Selection of Cable.
• Fault Level Calculation.
• Earthing and Grounding System.
• Lightning Protection System.
• Fire Protection System.
• Low Voltage System design includes Telecommunication system, PA system & CCTV
• Surveillance System and Access Control Design.

Plumbing Engineering:

• Hot & Cold-water capacity calculations
• Sizing & Selection of Calorifiers, Pumps, Water Storage Tanks
• Pipe Sizing for Water Services
• Water Services Schematics
• Water Services Layouts (Plans & Details)
• Design of Gravity Based Soil & Waste System
• Soil & Waste Schematics
• Soil & Waste system Layouts (Plans & Details)
• Medical Gas & Vacuum Piping Design
• Fuel Gas Piping Design
• Gas Services Schematics
• Plant Room Layout (Plans & Details)
• Equipment Datasheets for Plumbing Equipment
• Selection of Insulation for Piping Materials
• Preparation of Design Requirement Document/Specification

Fire & Safety Services:

• Smoke Detection, Sprinkler And Gas Suppression System
• Calculation For Water Storage Capacity And Pump Sizing Calculations
• Calculations For Gas Quantity For Fire Suppression Systems
• Design & Preparation Of Schematic Diagrams
• Design & Preparation Of Sprinkler/Hydrant/Water Spray/Foam Systems Layout Drawings

Sewage & Storm Water Services:

• Design Specifications
• Discharge Unit & Storm Water Calculations
• Design & Preparation Of Schematic Diagram
• Design & Preparation Of Layout Drawings

HVAC:

• HVAC Equipment Selection
• Heat Load Calculations Using HAP
• Heating & Cooling System Schematic Design
• Underfloor Heating System
• Tunnel Ventilation
• Basement Ventilation And CFD Analysis
• Plant Room Layout Design
• Chilled Beams System
• Duct Layout Drawings
• Panel Room And STP Room Ventilation
• Lift Well And Stairwell Pressurisation System
• Chilled Water Schematic

Multi-Channel LMS, CRM, & ERP Solutions

Ishtaan Real Estate Advisory leverages advanced digital tools to streamline your business operations and maximise efficiency:

• LMS (Lead Management System): We offer multi-channel LMS solutions to capture, track, and nurture leads seamlessly across platforms, ensuring efficient management from day one.
• Project Planning & Feasibility: Conduct in-depth analysis and planning to ensure project viability and success.
• CRM (Client Relationship Management): Our experts provide end-to-end advisory to set up a robust CRM, including staff training and real-time monitoring, to boost customer engagement and satisfaction.
• ERP (Enterprise Resource Planning): We deliver tailored ERP solutions that integrate sales, marketing, and resource management throughout the project lifecycle, with training to ensure your team maximises the system’s potential.

At Ishtaan Real Estate Advisory, we bring comprehensive expertise in technology-driven solutions to help your business operate with greater precision and efficiency.